Getting people to download your mobile app is one thing, keeping those people engaged is another thing. One is hard, the other one is even harder. So, how do you keep your users engaged once they have downloaded your mobile app? It’s not that people hate using apps. Research shows that nearly 90% of mobile media time goes to mobile apps as compared to mobile web.
But you know that social media giants like Messenger, Twitter, and YouTube might take the leading roles on mobile devices leaving your app with a really small number of engaged users. So, in order to overcome this issue and to get more and more engaged users, here are 6 proven tactics you could try to boost user engagement in your app.
Making onboarding as awesome an experience as possible
Your onboarding experience is your first conversation with your users. You need to set a tone and be as friendly and appealing as possible. A common mistake app marketers make is using the onboarding experience to teach the user how to use the app. So, this should not be the case.
Credits: Dmitriy Goncharov
Instead, focus on showing how useful your app is and in how many ways it can benefit the user. Show your app’s value! By no means should the onboarding experience be a tutorial for the users. You know why? Because they are not familiar with your product yet. And they might just end up leaving you right at the beginning of the show.
One way you can engage your app users while onboarding them is showing them more visual content and less text content. You remember the unwritten law of marketers? Less is more.
Holding on with asking to log in or sign up
If your app requires some kind of login or authentication especially through Facebook, then try to show as much of your app to the potential user as possible before you ask them to log in. Sometimes, people really freak out when asked to authenticate through Facebook. So, if that’s the only way they can log in and see what’s there inside your app, then chances are high that not many people would end up logging in.
If, however, you do not want to or you cannot add another way of authentication, then at least make sure people can explore the app for some time until they are asked to log in.
Making speed an app feature
There is no crash-free app or a bug-free one. But there are really neatly-written threads of code that ensure almost perfect app speed and app experience. Can you get yourself developers who can nail it? If you cannot, then maybe making an app isn’t for you.
So, talk to your team and make sure speed is an app feature for all of you. If you deliver a really fast and reliable app, your app engagement might be boosted.
Not underestimating push notifications
If you use them right, they might help engage users. If you fail to use them right, they can make your app a failure. Let’s see what the perfect scenario for using push notifications is.
Going quiet for long periods of time should not be the case. Because if you change things inside the app and you improve it and make it cooler but at the same time you fail to notify users about it, then what’s the point of doing it all?
On the other hand, if you send push notifications too often, you might end up looking as a spammer for the users.
So, try to find the balance: be useful and do not be boring. Your push notifications can be customized based on target devices, platforms, and even certain users. So, make sure you incorporate push notifications into your user engagement strategy.
Making contacting you as easy as one-two-three
Your app should not be like a labyrinth a user cannot get out of. Let them know they are not alone and they can rely on your help and guidance anytime.
A lot of app makers make it really very hard to contact them. My question is: why? Frankly, there is no logic behind this since an app maker should crave for user feedback. And a user can provide feedback only when they know exactly how they can get in touch with you.
So, let your users know you are always there for them. Provide easy access to help pages, FAQs, and support pages. Once you have received their request, send an automated message with some nice text letting them know you have received it and you are on it.
Final tip: Using an in-app user behavior analytics tool
Using all the aforementioned strategies of keeping your users engaged is awesome. They can be applied one by one or all at once: it’s all up to you. In addition, you can power up your game by getting insights on all the user interactions in your app and being able to analyze them all and improve your app to boost the user engagement.
Think yourself; wouldn’t it be cool if you knew what exactly users do in your app, like where they tap, how they navigate, which are the most popular or higher converting routes your users take inside the app? Or if you could replay all the crashes with just one click and be able to quickly fix them.
By applying user behavior analytics tools, like Inapptics, you will have access to all this information and much more. This will help you better understand your users and make necessary changes to improve your app’s user engagement.
Share with us your own tips on user engagement and the strategies you implement at your company. How do you manage to keep your users happy? Feel free to comment below.
Anna is a digital marketing specialist and a storyteller with a passion for knowledge and a flair for writing. She strongly believes that knowledge is meant to be shared, for there is a lot we can learn from each other. Her hobbies include reading, photographing, testing apps, drinking wine, and traveling. She has founded the Anatown magazine.